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“For leisure travel, there is a lot of pent-up demand,” said Peter Beukema, founder of 6PM Hospitality Partners LLC.

Peter Beukema saw an opportunity during the pandemic to start a new role in the hospitality industry, stepping down as CEO of Suburban Inns. He is still one of the owners of the business, but has formed the third-party hotel management company, 6PM Hospitality Partners LLC.